Peak Development · Dublin
I grew my own eCommerce brand before I ever touched a client's.
Peak Development is a founder-led growth studio for eCommerce brands doing €10k to €300k a month. Meta ads and Klaviyo email - run personally by the person you talk to, with a small bench of specialist designers and creatives. Deliberately small. Never more than a handful of brands at a time.
7.8×
Blended ROAS over 90 days for an Irish activewear brand - Meta ads paired with a retention strategy.
0.9% → 2.7%
Conversion rate growth on Zenith Golf, my own eCommerce brand - the same playbook I run for clients.
43%
Of total revenue over 120 days driven through email and SMS for a UK supplement brand.
Why listen to me
I built the proof before I sold the service.
Cian
Peak Development
I started Zenith Golf and grew it with the exact playbook I now run for clients - blended ROAS at 7.8× ROAS over the first 90 days and a conversion rate that went from 0.9% to 2.7% with a website redesign.
That means when I make a recommendation, it's because I've spent my own money testing it, not because it looked good in someone else's case study.
Zenith Golf
Conversion rate · 90 days
Now
2.7%
Start
0.9%
On my own brand — 0.9% → 2.7% conversion rate
How I work differently
You'll always know what's happening and why.
Weekly Loom videos
Every week you get a 3–5 minute screen-recorded video walking through what I did, what changed and what's next. Plain English, no decks.
Reporting in your language
I report revenue and new customers, not ROAS and CTR. You shouldn't need a glossary to read your own numbers.
A real first 30 days
Onboarding is a defined sprint with a plan, not "we'll get set up over the next few weeks." You'll know exactly what happens in week one.
No handoffs, no juniors
You'll never be handed to an account manager - there isn't one. I run your strategy and your account directly and bring in specialists where they make the work better, never as a layer between us.
Capped client list
I take on a maximum of 5 brands at once. Weekly Looms and direct access don't scale, so I don't try to make them.
Services
Two things, done properly.
Full management of Facebook and Instagram advertising: creative direction, campaign structure, testing, and scaling. Built for brands ready to grow past word-of-mouth.
- Creative direction and ad concepts tested weekly
- Campaign structure built for post-iOS14 attribution
- Scaling spend without tanking ROAS
Flows and campaigns that turn one-time buyers into repeat customers: welcome, abandoned cart, post-purchase, win-back. Usually the fastest revenue most brands are leaving on the table.
- Core flows built & tuned
- Weekly campaign calendar
- List growth & segmentation
- SMS campaigns where the list supports it
Step 01
You send your site and email.
Step 02
I record a 10–15 minute video breaking down what's leaking money.
Step 03
If it's useful, we talk. If not, you keep the video.
Free teardown
Start with a free teardown.
Send me your website and I'll record a 10–15 minute video breaking down your ads, email and site - what's working, what's leaking money and what I'd fix first.
No call required, no obligation. If it's useful, we talk. If not, you keep the video.
Not every teardown turns into an engagement. Sometimes the honest answer is that you don't need me yet, you'll still keep the video.
FAQ
Straight answers.
Best fit is €10k–€300k/month in revenue. Under or over that, I'll usually tell you to fix one or two things yourself first - and the teardown will show you what.
Monthly rolling. If I'm not making you money, you shouldn't be paying me.
I run your strategy, your ad account, and your email — personally. For specialist work like design and creative production, I bring in a small bench of contractors I've worked with for years. You always deal with me directly.
A defined sprint: full audit, tracking check, quick wins shipped in week one, and a 90-day plan by the end of the month.
Because the model breaks otherwise. Weekly Looms, plain-English reporting, and same-day answers are only possible when the list is short. When it's full, it's full — I'll tell you and you can join the waitlist.