A small number of brands, tuned for the long run.

01 / Case

Halden Supply Co.

Premium outerwear · DTC

Storefront · Acquisition

Replatformed to Shopify and rebuilt the funnel around margin.

Migrated from a custom stack onto a performance Shopify theme, rebuilt the PDP, cart and checkout around AOV, and rewired Meta creative against contribution margin rather than ROAS alone.

02 / Case

Maren Skin

Clinical skincare · subscription

Retention · Storefront

Built a retention engine that doubled repeat revenue in two quarters.

Klaviyo rebuild from scratch — segmentation, post-purchase journeys, replenishment and a winback program tied to first-product cohort. Paired with a quietly upgraded subscription PDP.