Email + SMS Marketing (Conversion & Retention)
Paid traffic is only half the system.
Email and SMS are where profitability is built.
We use email and SMS marketing to convert new customers, increase lifetime value and reduce reliance on paid ads over time.
Because we’ve operated ecommerce brands ourselves, we know email isn’t about sending more messages — it’s about sending the right messages, at the right time, to the right people.
Our email & SMS approach includes:
Automated Revenue Flows
We build and optimise the core automations that quietly drive revenue in the background:
Welcome & onboarding flows
Abandoned browse and abandoned checkout
Post-purchase and repeat-purchase flows
These flows are designed to educate, build trust, and convert. Not just “check a box”.
Campaign Emails & SMS
We plan and execute campaign sends around launches, promotions, and key moments.
Each campaign has a clear purpose - driving revenue, re-engaging segments, or supporting paid traffic.
Segmentation & Deliverability Basics
As your list grows, relevance matters. We segment audiences based on behaviour and intent to improve engagement and protect deliverability, ensuring your emails land where they should and continue to perform long-term.
Revenue Attribution & Optimisation
Email and SMS performance is tracked against real outcomes, not just opens and clicks. We look at revenue contribution, assisted conversions, and engagement trends to refine messaging and timing over time.
Email and SMS aren’t treated as an add-on, they’re built as a core part of your growth system, supporting paid acquisition and compounding results.
