Paid Media

Meta ads are where growth starts, but they’re also where most brands waste money.

We manage Meta ads with one objective in mind: acquiring customers profitably and consistently, not just driving traffic or chasing vanity metrics.

Based in Dublin, and having built ecommerce brands ourselves, we understand the realities behind paid acquisition today. Rising CPMs, creative fatigue, and the pressure to make spend work efficiently. Our approach reflects that.

Our Meta ads process includes:

Strategy & Account Structure
We begin by understanding your product, margins, and customer journey before touching the ad account. Campaigns are structured intentionally, aligned to funnel stage, audience intent, and business goals - not thrown together for short term results.

Creative Direction & Testing
Creative is the biggest lever in Meta ads. We don’t just “run ads”, we define clear creative angles, messaging themes, and testing priorities.
You’re guided on what content performs best (UGC, product demos, storytelling, offers), and we continuously test to find what actually resonates with your audience.

Campaign Builds & Ongoing Optimisation
We manage campaign setup, daily monitoring, and structured optimisation throughout the week. This includes budget allocation, audience refinement, creative iteration, and performance-based decision making, not reactive changes.

Performance Tracking & Decision Making
We track meaningful KPIs such as CPA, ROAS trends, CTR, and conversion quality, and use them to guide next actions. Reporting focuses on what’s working, what isn’t, and what we’re testing next, not just numbers on a dashboard.

The goal isn’t to “scale spend at all costs”, but to build a paid acquisition engine that can grow without breaking margins.