Email Growth
The objective of the Minimal Portfolio Showcase Application is to create a sleek, user-friendly platform for individuals or businesses to exhibit their portfolios effectively. This application will enable users to showcase their work, whether in art, design, photography, writing, or any creative field, in a minimalist and elegant manner.
Service’s
Client
Email Growth
Year
2025
This project showcases a series of email growth and retention initiatives delivered across multiple e-commerce brands, with a focus on building sustainable owned-channel revenue through strategy, creative execution, and ongoing optimisation.
In many cases, work begins with a detailed email audit, where existing flows and campaigns are reviewed to identify gaps, inefficiencies, and missed revenue opportunities. This frequently includes optimising underperforming welcome sequences, abandoned cart, browse flows and outdated messaging that no longer aligns with the brand or customer behaviour.
Following the audit, flows are either refined or rebuilt to improve structure, timing, creative clarity, and conversion intent. New growth initiatives are then layered on, including improved signup experiences, segmentation, and targeted campaigns designed to support long-term retention.
Creative direction prioritises mobile first design, clear product positioning, and brand consistency, ensuring emails feel native while remaining conversion-focused. All flows and campaigns are continuously iterated to maintain engagement as subscriber lists scale.
Due to confidentiality, performance is presented using estimated ranges, with an emphasis on process, creative quality, and strategic impact rather than raw figures.
Estimated Outcomes
Consistent growth in email list size through optimised signup flows
Email contributing 20–35% of total revenue for participating brands
Improved engagement across core flows (welcome, abandoned browse/cart)
Increased repeat purchase behaviour through targeted campaigns
What Was Implemented
Email capture & growth strategy
Welcome and onboarding flows
Abandoned cart and browse recovery
Promotional and product-led campaigns
Ongoing creative and copy iteration
Key Takeaways
Strong creative and clear messaging are critical to sustained email performance
Owned channels provide stability alongside paid acquisition
System-based email strategies outperform one-off campaigns
Continuous iteration improves engagement without list fatigue
Other Work
