Off Peak Meta Ads

Platform: Meta Ads (Facebook & Instagram)
Objective: Drive profitable website purchases for a new collection.
Timeframe: 30 days

Strategy

The goal was to generate consistent, profitable purchases while keeping acquisition costs controlled.

Key focus areas:

• Purchase-optimised campaign structure

• Product led messaging for core SKUs

• Low-CPM, high-intent creative angles

• Budget allocation based on early ROAS signals

Ad Creatives

Ad Creative Overview

The creative direction focused on positioning the core tracksuit collection as premium activewear - wearable, versatile, and visually clean.

Assets combined real urban environments with minimal studio imagery to balance brand aesthetic and conversion clarity. Lifestyle shots were used to create a native, non-ad feel in feed, while clean product focused imagery reinforced fit, colourways and quality at the decision stage.

Across the set, the emphasis was on:

• Clear product visibility

• Consistent brand identity

• Scroll-stopping yet understated visuals

• Creatives that could perform across cold, warm, and retargeting audiences

This mix allowed the brand to maintain low CPMs, strong engagement, and efficient purchase performance without relying on heavy copy or aggressive promotion.

Results

ROAS: 5–7x

• CPA: Under €25

• Purchases: 50+

• CPM: Under €5

Performance remained stable as budget increased, indicating strong creative-market fit.

Final Note

For a new brand and new collection launch, this campaign delivered strong early performance. Its profitability allows it to remain live after over eight months, supported by continuous creative iteration, hook testing and messaging optimisation to prevent fatigue and maintain efficiency.

Due to confidentiality exact figures are not shown. More detailed breakdowns can be discussed privately if required.